Franchise Business Ownership Essay Example

Franchise Business Ownership Essay Example Franchise Business Ownership Essay Franchise Business Ownership Essay Franchise Business Ownership Name: Course: Institution: : Instructor: Date: Executive Summary Franchise is a business method that incorporates marketing strategies for the sake of rapid expansion of various business ventures. Business franchisors are independent entities in the market that develop outlets, or franchisees and offer to brand them with their id entity and give them a trademark logo. In return, the franchisees are supposed to sign the franchise agreement that stipulates the way they will run their businesses, and this should be done in the presence of the lawyer of the franchisee. Therefore, they must adhere to the business practices of the franchisors to sustain their legal relationship. In most cases, the business practices are accordant to the success of the business. The franchisors also give the outlet businesses the right to sell their goods or services. They are well organized, and they monitor the sales of the goods or service to realize the weaknesses and improve on them. The franchisees enjoy the profits of the businesses if they follow the rules as st ipulated in the franchise contract. However, upon breach of contract, there is a threat of franchise termination where the two franchise parties cease to be partners. Although it is usually advisable for established businesses to get into a franchise contract rather than small and new ones, new business are also at a great advantage to become franchisees. However, they must make a good choice. If the franchisor has assessed the business venture and has seen potential growth, it will offer a franchise deal to the business. In addition, franchisors often have training opportunities for the owners of the new businesses that give them comprehensive insight on management and operation strategies. They also provide them with manuals that will act as references in the future. This puts the potential entrepreneurs at an advantage of knowing their competitors and assessing the risks to avoid or mitigate them in the future. In as much as franchising is feasible, there are still other alternat ives that businesses can choose for their establishment and operations, though the pros of franchising are weighty as compared to the rest. Background The Hatches Coffee Shop is a small business, which two couples, Ken and Mary Hatch want to start up and establish. Both have previously served as employees with Ken having been a caretaker for a local school in Markham for 20 years and Mary, a coffee shop attendant for 8 years. However, they do not have tangible experience in the field of management of restaurants. Ken has vague management skills on supervision considering his promotion to supervisor in the local school, in Markham, while Mary has been an employee in a coffee shop for as long as 8 years. They are very optimistic about the business venture because they need emancipation from the bondage of obtaining orders from the bosses having been employed for such a long time. The Hatches need to commence the coffee shop with minimal risks hoping to reap better benefits. They are pondering on sealing a contract with a successful Canadian Franchise nationally known as Second Cup, which was formed in 1975, Toronto. The Canadian Fra nchise has shown remarkable development with its extension of 400 outlets countrywide. It operates on a franchise fee of $ 20,000 and a promotional fee of 9% of gross sales. It is based on additional cost of $ 200,000 for equipment and other start-up costs as the total investment for an outlet in Markham. Second Cup also takes the responsibility of constructing the business building of the franchisers and rents it to them. The company offers an extensional service to the franchiser with the help of their bank if the franchiser is unable to begin with $200,000 but is dedicated to seal the deal. Here, the bank finances the remainder of what the franchiser can offer at a levied 5% upon the signing of the contract. Second Cup has a Coffee College at which it offers a three-week comprehensive course pertaining to the training of franchisers on the fundamentals of the coffee and retail business. Presently, Second Cup thrives with five Markham outlets. Problem Statement The Hatches want to be self-employed by establishing their own coffee shop with minimal risks through a franchise contract with Second Cup. They have a vague idea of management, though not substantial enough to confidently manage the coffee shop since have limited ideas in managing a restaurant. The well organized operating and monitoring system, growing coffee sales and parent company, offer opportunities for success although the Hatches are faced with many experienced future competitors in contract with Second Cup. Analysis of Firm and Industry Market Structure There are competitive coffee houses and shops and fast foods outlets that sell coffee in Markham. The form is perfect competition since there are many shops, outlets and coffee houses selling the same product. This type of form has no barriers to entry of another business involved with selling or serving coffee and it consists of many sellers and buyers while coffee remains the undifferentiated commodity. There are three Starbuck coffee houses in the region, many other independent coffee shops and other fast-food outlets selling coffee. This market form allows the Hatches to venture into the industry smoothly and share the same market as the rest. They have a stiff competitor, Starbucks, who have three coffee houses and are already franchisers with Second Cup. Key participants The key participants in the establishment of the small business are the Hatches and the Second Cup, a Canadian franchise. The Hatches are ordinary employees who are in dire need of being their own bosses by starting up the coffee shop. Despite their lack of proficiency in restaurant management, they have expressed their enthusiasm by conducting a survey on the Canadian Franchise to enable to reach a decision. The decision is based on whether to sign the franchise contract or not. Mary Hatch went a notch higher by gathering information on the Franchise Company and its need of franchisees from her boss in the coffee shop where she has been working. Second Cup has an attractive offer to his clients since it deals with promotion for the product of the small business and it takes charge of the premise of the business by building it and renting it back to the business owners. This pushes the business plan of the Hatches forward and gives them a chance to maximize all the opportunities in the area. As a franchisee, it will work to ensure that the Hatches get all the business information they need. Since Second Cup has partnerships with other coffee houses as well, it is better placed to advise the Hatches on the type of promotion strategies to apply to have a competitive advantage. The Hatches will be able to jumpstart their business growth. However, there is still a probability that Second Cup can be bought off by the Starbucks coffee houses to bend its favor towards them and, therefore, conceal necessary information from the Hatches. If the Hatches do not make the right choice concerning the contract, they will be faced with myriads of challenges that will see to it that their small business crumbles and their capital will go down the drain. Nevertheless, second cup have proven to be more promising by providing them with a financial statement sample that would give the couple a framework for a business plan. Important Trends There are important trends that the Hatches should consider before getting into the franchise agreement with Second Cup. The franchise agreement will be a bond between the Hatches and Second Cup for a successful future. It will determine the direction of the coffee shop as a small business and its beneficial outcomes. The three-week course Second Cup is offering the Hatches will enable them to go through the training process, to get insight on major business operations. There are legal implications in case of breach of contract. S.W.O.T Strength The strength of the Hatches coffee shop becoming a franchisee is the fact that they already have a clear starting point. Second Cup will ensure that they have sufficient business training and will organize a premise for them. Upon that, the Hatches Coffee Shop will run on the grounds of the franchise policies, which work to make the small business successful. Second Cup will also ensure that the hatches stick to what is best for their coffee shop when they finally start it. Therefore, the Hatches coffee shop will be treading on the right path. In addition, as a franchisee of Second Cup, the Hatches will have a business privilege of legitimately having a trademarked logo and name for the coffee shop as part of their business plan and marketing expertise. Second Cup has already considered promotion campaigns for the Hatches coffee shop. Another advantage of a franchise agreement is that the franchise company has already established the same contract with other related business like Se cond Up has with Starbucks. In case of a breach of contract, in the future the Hatches coffee shop together with Starbucks can launch complaints until there are rectifications. Weakness The weakness of this franchise contract would be unexpected investments incurred on Hatches coffee shop. In the event that Second Cup adjusts the conditions of the franchise agreement, for instance the coffee shop’s outlook and withdraws its financial assistance, the Hatches will have to meet up with the costs. This might derail their business strategies making them have a financial hiccup for utilizing a lot of money. In addition, in case of a hike in price of coffee in the future by the supplier recommended by Second Cup as per the contract, the Hatches will not be able to find a new supplier because the contract has no opening for that freedom. Hence, they will not enjoy the profits. Opportunities The franchise contract will give the Hatches an opportunity to equip themselves with business knowledge especially since they do not have adequate background on management. They will have an opportunity to assess some of the risks related to their business and conclude on how to mitigate such risks. Second Cup is offering the Hatches a three-week course at their coffee college to enlighten the couple on the fundamentals of coffee and retail business. This will keep the couple on toes concerning the competitive business environment. Threats The threat the Hatches have upon signing the franchise contract with Second Cup is franchise termination, which would happen if the Hatches do not pay royalties such as the promotion royalties as stipulated in the contract and other unpaid fees. This can be through frivolous litigation or legal release. Alternatives There are three alternatives to franchising the coffee shop. Licensing This is a situation where an entity will allow the Hatches to start up a version of its coffee shop under the Hatches name. The first advantage of this method is that the sales process and legal documentation are simple as compared to a franchise agreement. The second advantage is that in licensing, the Hatches will be able to act as an autonomous company making changes and decisions for themselves. Every operation will in line their interest, as opposed to the inflexibility that is in a franchise agreement. The other advantage is that the cost will not be as hefty as in franchising. One disadvantage is that the couple will not have the opportunity to build a brand name and establish themselves in the market through adequate advertisement as franchisees would. This will be detrimental to them because it will be their first ownership venture with inadequate experience. The second disadvantage is that with such limited experience, licensing does not give them the opportunity to go thr ough training as Second Cup does. Hence, the couple will be operating blindly without enlightenment. For lack of knowledge and direction, the coffee shop might crumble. Thirdly, the new business might develop impractical business practices. No â€Å"Fee† Route The Hatches in this case will have to look for an entity that offers no fee. The entity does not compromise profits fully but develops a transaction structure that does not resemble a franchise agreement. Therefore, the Hatches will choose either to share ownership of the coffee shop with the entity or start a dealership where the entity supplies coffee to the shop as a wholesale while the Hatches become the retailers. The advantage here is that the Hatches will be free from hefty investments like the advertising fees, royalties, training, and initial or equipment fee. The second advantage is that the Hatches will also be in a position to make business decisions autonomously. However, it also has three advantages. The first one is that the entity is not accountable for any training leaving the Hatches on the losing side because of lack of adequate skills. The second advantage is that the hatches will not have a trademarked logo and thirdly the Hatches will not have a good idea of be tter suppliers in the market. In case they do, they will have already killed their profits. Trademark License This method is almost like franchise since the entity also licenses its trademark. However, the trademark licensor does not undertake operational support or control. The advantage is that the Hatches can get the trademark and still operate autonomously. This would earn them publicity and their market would increase. Another advantage is that they will also have a relief on the cost since it does not incur royalties or training costs. Consequently, the Hatches will not be tied to only one supplier of coffee in case of rise in price by their supplier. The disadvantage of this alternative is that the Hatches will not undergo a training program, limiting their capacity to run the business. In addition, since they are incapable of making a good start, they might spoil the brand of the trademark licensor. They might not be able to control how they use the brand name. The third disadvantage is that due to lack of training, the hatches will not assess the risks in the industry and therefore lack competit5ive advantage. Recommendation For Ken and Mary Hatch, the best means to use to start up their coffee shop is to accept the franchise contract that Second Cup offers. They are in dire need of becoming entrepreneurs and on that note, franchising will be best because it offers business training, promotion through a trademark logo and premise building. They should sign the contract in the presence of a lawyer to vet the jurisdiction and confirm that the conditions are feasible. Implementation Long-term After making a choice of being a franchisee, the first step will be to sign the franchise contract in the presence of a lawyer. The franchise contract courtesy of Second Cup contains rules and regulations that will govern the partnership. It will clearly define the requirement of the coffee shop as a franchisee and the code of conduct to be adopted by the coffee shop. This will be a binding agreement between the Hatches and Second Cup that will serve as a long-term reminder for the business relationship. Since the Hatches are unable to raise the total investment cost, which is $200,000, Second Cup through its bank will accept their savings of $ 20,000 and finance the remainder at 5%. The building of the coffee shop premise by Second Cup will be another long-term venture because it will establish the location and the market. Once the building is done and the outlook is complete, the Hatches will then venture into the business. Second Cup will in turn rent the building to the Hatches The training will be vital and it is a long-term investment because the Hatches will undertake a three-week course on the fundamentals of coffee and this will give them insight. They will also develop expertise in the field of management to assess business risks and they will be positioned on the same radar as the other competitors. The training will involve business plan manuals that will give them better ideas on entrepreneurship. These ideas will be used for a long-term in the business enabling it to grow. Another long-term implementation plan will be the franchisor’s responsibility to give the coffee shop a brand or a trademark logo that will establish it among other franchisees in the same field. This will give the coffee shop permanent recognition in the market because the clients will associate it with the big brand. It might even result to a bigger business in the future. Since clients have already familiarized with the franchisor in the wide market, the Hatches will attain a reputable personality. Second Cup will also need to establish a relationship between the supplier and the Hatches. They will have to comply with the supplier chosen since Second Cup is in charge and makes the ultimate decision. Since the coffee sales are growing, the Hatches will be sure to have a successful business. They will have good savings by purchasing supplies from Second Cup. Short-term Second Cup will produce marketing expertise who will market the coffee shop in Markham. The expertise will derive unique ways of promoting the business so that the clients are aware of it as a new outlet of Second Cup. This will involve promotional campaigns and advertisements, which the Hatches will have to pay royalties according to the franchise agreement. This will be short-term since it will serve to entice the interest of the consumer and after achieving this goal, the promotion will be toned down.

Glyptodon Facts and Figures

Glyptodon Facts and Figures Name: Glyptodon (Greek for carved tooth); also known as the Giant Armadillo; pronounced GLIP-toe-don Habitat: Swamps of South America Historical Epoch: Pleistocene-Modern (two million-10,000 years ago) Size and Weight: About 10 feet long and one-ton Diet: Plants Distinguishing Characteristics: Huge, armored dome on the back; squat legs; short head and neck About Glyptodon One of the most distinctive- and comical-looking- megafauna mammals of prehistoric times, Glyptodon was essentially a dinosaur-sized armadillo, with a huge, round, armored carapace, stubby, turtle-like legs, and a blunt head on a short neck. As many commentators have pointed out, this Pleistocene mammal looked a bit like a Volkswagen Beetle, and tucked up under its shell it would have been virtually immune to predation (unless an enterprising meat-eater figured out a way to flip Glyptodon onto its back and dig into its soft belly). The only thing Glyptodon lacked was a clubbed or spiked tail, a feature evolved by its close relative Doedicurus (not to mention the dinosaurs that most resembled it, and which lived tens of millions of years earlier, Ankylosaurus and Stegosaurus). Discovered in the early 19th century, the type fossil of Glyptodon was initially mistaken for a specimen of Megatherium, aka the Giant Sloth, until one enterprising naturalist (braving howls of laughter, no doubt) thought to compare the bones with those of a modern armadillo. Once that simple, if bizarre, kinship was established, Glyptodon went by a bewildering variety of vaguely comical names - including Hoplophorus, Pachypus, Schistopleuron, and Chlamydotherium - until the English authority Richard Owen finally bestowed the name that stuck, Greek for carved tooth. The South American Glyptodon survived well into early historical times, only going extinct about 10,000 years ago, shortly after the last Ice Age, along with most its fellow megafauna mammals from around the world (such as Diprotodon, the Giant Wombat, from Australia, and Castoroides, the Giant Beaver, from North America). This huge, slow-moving armadillo was probably hunted to extinction by early humans, who would have prized it not only for its meat but also for its roomy carapace - theres evidence that the earliest settlers of South America sheltered from the snow and rain under Glyptodon shells!

Reagan Essay Example | Topics and Well Written Essays - 3750 words

Reagan - Essay Example Ronald Reagan’s major focus during his first term was reviving the economy his administration inherited, which was plagued by a new phenomenon known as stagflation (a stagnant economy combined with high inflation). His administration fought double-digit inflation by supporting Federal Reserve Board Chairman Paul Volcker’s decision to tighten the money supply by dramatically hiking interest rates. Economist Milton Friedman said, â€Å"Reagan understood that there was no way of ending inflation without monetary restraint and a temporary recession†. Friedman feels there were three key elements inherent in Reagan’s fiscal policy. Which was primarily designed to curb social spending and increase defense spending. Reagan according to Friedman, accomplished this in three ways:(1) by slashing tax rates and so cutting Congress’s allowance. (2) by being willing to take a severe recession to end inflation. In the opinion of Friedman, no other post-war president would have been willing to back the Volcker Fed in its tough stance in 1981-82. I can testify from personal knowledge that Reagan knew what he was doing. He understood that there was no way of ending inflation without monetary restraint and a temporary recession. As in every area, he stuck to his guns and looked to the long term.(3)and in some ways the least recognized, by attacking government regulations. The federal Register records the thousands of detailed rules and regulations that federal agencies churn out in the course of a year.... and his detractors did not have such a regal assessment of his policies; "Reagan's theory was really 'trickle down' economics borrowed from the Republican 1920's (Harding- Coolidge-Hoover) and renamed 'supply side'. Cut tax rates for the wealthy; every one else will benefit. The supply side rhetoric 'was always a Trojan horse to bring down the top rate'. Many middle-class and poor citizens figured it out, even if the reporters did not". (Greider) Two years into Reagan's presidency, the United States experienced its worst recession since the Great Depression, with unemployment peaking at 10.8 per cent. Rather than take responsibility, Reagan attempted to blame the 1982 recession on his predecessor, Jimmy Carter. -Ronald Reagan, nationally televised campaign speech, October 24, 1980-(federal deficits totaled #252 billion under Carter. By the end of the Reagan presidency, federal deficits would total $1.4 trillion. Early in his presidency, Reagan chose as his economic advisors a group that espoused a radical economic theory called "supply-side". The supply siders told Reagan that if he gave tax cuts to the top brackets (the wealthiest individuals) the positive effects would "trickle down" to everyone else. Tax cuts they argued, would produce so much growth in the economy that America could just outgrow its deficits. Reagan bought into the supply side theory, which is why in 1981 he predicted that there would be a "drastic

Evolutions in China Film Industry Essay Example | Topics and Well Written Essays - 2250 words

Evolutions in China Film Industry - Essay Example The film industry is a dynamic sector, compelling various film industries in different countries to adopt the most recent technologies to remain relevant as far as audience satisfactions are concerned (Blythe, 2008). The main objective and criteria in the advancements of movie technologies is to improve the quality and the ability of the audience to enjoy such films, either at the cinema among other media. This discourse is about the changes or improvements in the China’s film industry, as a result of advancements of technology in the last two decades. It involves the comparisons of some selected movies produced in the last two decades and those produced as recently as this year. China mainly ventures in three categories of movies namely commercial films, propaganda films as well as art films. The three categories undergo common film production procedures but differ in the main themes behind them. Commercial movies are meant to promote regional and international businesses and this includes adverts and promotes among others (Hetzel, 2008). Propaganda movies are those employing more fictions in other words, thoughts and actions beyond human capacity. This category is the most selling. It may also include animations and sci-fi depending on the technology applied. Art films or movies are those promoting Chinese art and skills like Ti-Chi, Judo and Tae-Kwando among others (Rojas, 2007). The irony is that Chinese art films are more common in the Western world than in the country itself. This could be due to the fact that Chinese do not appreciate their practices or culture while the Western part of the world does (Zhang, 2012). Advancement in movie technologies has seen the overall improvements in film production houses for the last two decades. Some of these technologies and invented in the country while others are adopted from Europe and North America among other parts of the world (Wilkins, 2009). China first employed the VHS tape technology as the main mo vie storage tools. Movies could be recorded in such tapes then distributed for sale. The technology was helpful although it had some limitations. The tapes and tee casings were cumbersome to carry around, more so during distribution. There not long lasting and their quality could be compromised by dust or damp environment. Movies were later recorded on the DVDs which came with several advantages. DVDs are light in weight hence easy to transport, easy to manage and produces quality images compared to those recorded on the tapes. DVD technology still plays a great role in the modern Chinese movie industry. The majority who cannot afford the Cinemas can simply walk to the movie stores located in almost corner of the country and pick the favorite movie in the DVDs (Pogue, 2012). The 2012 Chinese movie industry survey indicates that about 80% of the country’s film revenue was from the local consumption. However, the technology of DVDs came with some limitations, for instance, thei r quality is greatly compromised by electromagnetic waves among other radiations. A single scratch on the DVDs may create its way to the dust bin and only few and expensive DVDs can be re-written among other limitations. Then followed the BluRay technologies, which is far much better than the DVD technology but expensive. The modern generation in China accesses their favorite movies through the digital downloads. The movie industries have collaborated with various cloud companies so that the audience can download their favorite movies anytime and from any corner of the globe at a reasonable

Euthanasia Essay Example for Free

Euthanasia Essay Euthanasia is challenging moral, ethic, and religious values. There are some groups of people who favor the right to die; even the state of Oregon has statutes such as the right-to-die or death-with-dignity. The purpose of these groups is to achieve nationwide recognition of the right to die with dignity. Other groups, such as the Hemlock Society, believe that in justified cases (terminally ill) there is an obligation to help, if asked, a dying person to end his of her life. At the present this is against the law nd the Hemlock Society wants to see this rule modified so that a doctor may help without fear of prosecution (Berger and Berger 162). On the other hand, religious groups are horrified by this idea. For example, the Catholic tradition sees death as a negativity and not as something one has a right to. In this tradition, spiritual death in which human being rejects the offer of Gods self-disclosure and cuts himself or herself off from the source of supernatural life, is worse than physical death. Thus, to directly take the life of a person is not only wrong because of the harm done to the other party, but, for Catholics, it is also rong because it is an act of appropriating to oneself an activity reserved to God alone (Berger and Berger 14). There is no need for euthanasia. God gave life and only God should resolve when life ends. In the article Active and Passive Euthanasia, Rachels describes the situation of a patient who is dying of incurable cancer of the throat. He was certain to die within a few days, but he did not wanted to go on living for those days, since the pain was unbearable. So, he asked the doctor to put an end to it (Rachels 485). Life is sacred, and this illustration provides a clear denial for the physical pain and not for the ife itself. Therefore, if there were methods to alleviate the pain caused by any disease, fewer patients would opt for euthanasia. Indeed, no one (doctor, patient, family) would have to attribute to him of herself a decision reserved only for God. Life is a gift from God, and euthanasia represents a crime against God. Another objection to euthanasia is the fact that physicians may not be completely assured that a patient is dying. There are practitioners who contend that no one really knows when death is inevitable(Frank J. Ayd, Jr. qtd in Larue 9). Sidney Hook is n example of this fact. He was a stricken patient who suffered from congestive heart failure. While in the hospital, Hook experienced violent and painful hiccups for several days. His left side and one of his vocal cords became paralyzed. The physician who was assisting Hook did not know if Hooks case was incurable. For this reason, at Hooks request he refused to discontinue all life supporting services. Miraculously enough, a month later Sidney Hook was discharged form the hospital (Hook 483). He survived what many people believe to be an irreversible coma. Euthanasia is unnecessary. In addition, doctors are, as well as patients, human beings with feelings and emotions. The purpose of their professional career is to assist and cure the ill. They have been prepared to save not to kill. Adopting euthanasia as part of their medical practice would contradict with the purpose of their existence, as doctors. Medical practitioners are not prepared to deal with some of the psychosocial dimensions of dying and death. Their training has prepared them as rescuers form illness and pain, and physicians may see themselves as archrivals of death (Larue 11). Legalizing euthanasia could lead to involuntary euthanasia. And, because this practice can be performed without the patients knowledge, newborn infants with defects, comatose people, and senile aged, to mention some, could eventually be killed as the terminally ill. As Marcia Angell explain in her essay, The Supreme Court and Physician- Assisted Suicide-The Ultimate Right, although it is possible that we may someday decide to legalize voluntary euthanasia under certain circumstances or assisted suicide for patients who are terminally ill, legalizing assisted suicide for the dying does not in itself make these other decisions nevitable (Angell 504). Thus, euthanasia should not be legalized in this country. More over, depressed patients would have the option to request euthanasia. And, they will since depression is a state of mind that renders people unable to think rationally. As Marcia Angell states, depressed patients would seek physician-assisted suicide rather than help for their depression (The Supreme Court and Physician-Assisted Suicide-The Ultimate Right 505). Depression is a treatable problem and does not count as an irreversible suffering. People in such conditions usually feel nwanted. They do not see a reason why they should continue on with their lives. However, these people are in great need of love. They do not need euthanasia as an option. Contemporary advances in medical technology have made possible the prolongation of life. Indeed, it has contributed to the inability for Americans to accept death. Americans have developed a paradoxical relationship with death-we know more about the causes and conditions surrounding death, but we have not equipped ourselves emotionally to cope with dying and death (Dickinson and Leming13). Nevertheless, illness and disability at advanced age have created the possibility for the act of painlessly ending the life of a person. Groups of people who support euthanasia believe that it is the quality of life that should influence the decision and that death may be preferable to a severely impaired life (Rottenberg 481). However, life is sacred, and no matter how severely disable the patient may be, no human being can arrogate to him- or herself a decision reserved for God (Rottenberg 481). Doctors are not totally convinced of when a patient is dying. They may misdiagnose the ailment such as Sidney Hook who survived from a presumed to be irreversible coma. Depressed patients would have the option to request physician-assisted suicide instead of help for their depression. Even in the terminally ill, a request for assisted suicide might signify treatable depression, not irreversible suffering (Angell 505). More over, euthanasia would create a moral slippery slope. It is impossible to avoid slippery slopes in medicine (or in any aspect of life) (Angell 504). For these reasons euthanasia should not be legalized in this country.

Comparing The Elements of Style and Grace and Style Toward Clarity and Grace :: Compare Contrast Comparison

Comparing The Elements of Style and Grace and Style Toward Clarity and Grace Webster’s dictionary defines style as a particular or distinctive fashion, form or manner. This leaves much unsaid in context to the world of writing. Everyone looks at style differently because everyone has their own interpretation of what it is. The Elements of Style and Grace and Style Toward Clarity and Grace are two different books. Though these books have many differences, a lot of the ideas are the same; they are just written in different styles. I do not believe either one to be overly better than the other. They were both written at different times with different objectives in mind, and you have to take that for what it is worth. Writing is hardly ever done with just one sentence. It is a combination of sentences that all have to coincide with one another to reach a goal of clarity. "A series of clear sentences can still be confusing if we fail to design them to fit their context, to reflect a constant point of view, to emphasize our most important ideas. These sentences could all refer to the same set of conditions, but each leads us to understand the conditions from a different point of view," (Williams, 45). It is always a good idea to start out small; take a sentence and make is clear. This then needs to be applied to groups of sentences together to make the whole sample of writing clear. Strunk and White had a lot of good advice about how to make writing clear and concise. One good point made in the book was about dialogue. When there is dialogue in writing, it is extremely annoying not to know who is speaking. "In long dialogue passages containing no attributes, the reader may become lost and be compelled to go back and reread in order to puzzle the thing out," (Strunk and White, 76). When a person is trying to read an extensive piece, it can become such a hassle to have to look back a lot to see which character is saying what. Not only does it deter the reader, but it greatly damages the credibility of the author and the work that he or she produces. In my writing experience I have had sentences criticized on the basis of length. Teachers always told me that they were too long.

Shashi

Brilliant Exam Engine Answer Key with Hint Total time :40 Min Maximum mark: 120 Subject :Demo Test Mark for True answer: 4 Chapter :One Dimensional Motion Mark for Wrong Answer: -1 1. A particle starts from the origin, goes along x-axis to the point (20m, 0) and then returns along the same line to the point (-20m, 0). The distance and displacement of the particle during the trip are A)40m, 0 B)40m, 20m C)40m, -20 m D)60m, -20 m E)+20m, -40 m Hint: Distance = 20 + [20 – (-20)] = 60 m Displacement = -20 – 0 = -20 m 2.Choose the correct statement from the following A)The magnitude of velocity of a particle is equal to its speed B)The magnitude of the average velocity in an interval is equal to its average speed in that interval C)It is impossible to have a situation in which the speed of the particle is never zero but the average speed in an interval is zero D)It is possible to have a situation in which the speed of particle is zero but the average speed is not zero E)Both A and B 3.Which of the following is not an example of linear motion A)A book at rest B)A body in uniform circular motion C)Wheel rotating at uniform speed on road D)A body rolling down an inclined plane E)None 4. The correct statement from the following is A)A body having zero velocity will not necessarily have zero acceleration B)A body having zero velocity will necessarily have zero acceleration C)A body having uniform speed can have only uniform acceleration D)A body having non-uniform velocity will have zero acceleration E)All the above 5.When two bodies move uniformly towards each other the distance between them decreases by 8 m/s. If both bodies move in the same direction with different speeds the distance between them increases by 2 m/s. The speeds of two bodies will be A)4 m/s and 3 m/s B)4 m/s and 2 m/s C)5 m/s and 3 m/s D)7 m/s and 3m/s E)8 m/s and 4 m/s Hint: 6. A car runs at a constant speed on a circular track of radius 100m, taking 62. 8 sec on each lap. What is avera ge velocity and average speed on each lap A)10m/s, 10 m/s B)0, 0 C)0, 10 m/s D)10 m/s, 0 m/s E)10m/s, 5 m/s Hint: . Distance travelled by a body is directly proportional to time, then the speed of the body A)increases B)decreases C)first increases and then decreases D)is zero E)remains the same 8. A car moving with a speed of 40 km/h can be stopped by applying breaks after at least 2m. If the same car is moving with a speed of 80 km/h, the minimum stopping distance is A)8 m B)2 m C)4 m D)6 m E)10 m Hint: A)Acceleration B)Velocity C)Displacement D)Distance E)Mass 9. 10.The distance travelled by a body falling freely from rest in first, second and third seconds are in the ratio A)1 : 2 : 3 B)1 : 3 : 5 C)1 : 4 : 9 D)1 : 4 : 5 E)1 : 1 : 1 Hint: A)6 sec B)8 sec C)10 sec D)4 sec E)Cannot catch the bus 11. Hint: 12. A)Uniform acceleration B)Uniform retardation C)Non-uniform acceleration D)Zero acceleration E)Non-uniform retardation Hint: 13. A)Directly towards the target B)5 cm above the t arget C)10 cm above the target D)15 cm above the target E)5 cm below the target Hint: A B C D E 14. Hint: 15.With doubling the speed of a vehicle the distance required to stop it becomes A)Doubled B)Halved C)Tripled D)Four times E)Five times Hint: A B C D 16. E 17. A B C D E 18. A B C D E 19. A B C D E 20. If displacement of a particle is zero, distance covered by it A)may be zero or may not be zero B)must be zero C)must not be zero D)all are true E)all are false 21. The distance travelled is given by A)area under speed – time graph B)area under distance – time graph C)slope of velocity – time graph D)slope of velocity – time graph E)None 22. A B C D E Hint: 23.A ball is thrown upward. After it has left the hand, its acceleration A)decreases B)increases C)is zero D)remains constant E)will increase during descending and decrease during ascending 24. A)20 m B)25 m C)30 m D)45 m E)40 m Hint: A B C D E 25. Hint: 26. A body is thrown upwards and reaches its ma ximum height. At that position A)its acceleration is minimum B)its velocity is zero and acceleration is also zero C)its velocity is zero but acceleration is maximum D)its velocity is zero and its acceleration is the acceleration due to gravity E)both A and B 27.A)Velocity – displacement relation B)Position – time relation C)Time – Velocity relation D)Time – displacement relation E)Acceleration displacement relation 28. A)Velocity B)Acceleration C)Displacement D)Speed E)A and B 29. Speed is a: A)vector quantity B)scalar quantity C)neither vector nor scalar D)sometimes vector sometimes scalar E)none 30. A particle moves with uniform velocity. Which of the following statements is true: A)Its speed is zero B)its acceleration is zero C)its speed is variable D)its acceleration is opposite to velocity E)its velocity is negative

Hills Like White Elephants Essay

Hills Like White Elephants tells the story of a woman, Jig, and a man known only as the American, sitting in a train station. Though the story is brief, it has much to say. When reading the story for the first time its full effect doesn’t set in. By taking a closer look and rereading the story, a bigger situation is revealed other than what seems to be a dull conversation. Jig is pregnant and the American man is pressuring her into having an abortion. The little details in the story, some which may slip by you, symbolize the man and woman’s situation. The story takes place in a train station in Spain. The whole story is set around Jig and the American man waiting on the train to arrive. But it isn’t really the train they are waiting on, its answers. They are stuck at a crossroad like a train. Which direction to go? Which train tracks to go down? In other words which path do they choose for their future? Should she keep the baby or should she give in to the man’s pressuring. At the end of the story the American man â€Å"looked up the tracks but could not see the train. † That could be interpreted as the man not seeing what his future holds. It also means that he doesn’t know when the couple’s answers will come and be solved if they ever are. Although the train symbolizes the choice in a path it also symbolizes time. â€Å"the express from Barcelona would come in forty minutes†. Time moves quickly through the story because what seems to be a short conversation takes up most of the time they had before the train was to arrive. By the end of the story there is only 5 minutes until the train comes. The train like Jig and the man’s life is moving rather quickly. The train suggests that they don’t have much time to decide on what they’re going to do about the baby. Jig compares the hills that surround the train station to white elephants. â€Å"They look like white elephants she said. † In response the man says â€Å"I’ve never seen one. † In which she replies â€Å"No, you wouldn’t have. † In this case white elephants symbolize a situation that is unavoidable. Like in the phrase â€Å"the elephant in the room†, the elephant is big and almost impossible to avoid. Jig and the man’s situation is an elephant in the room. No matter how hard they try to dodge their problem, it’s always going to be there. The lines quoted above also suggest that Jig feels that the man never had to deal with something as substantial as this life changing decision. When reading a piece of literature some things may seem to slip by us. For example when reading Hills Like White Elephants the waitress puts the drinks down on felt pads. When reading it’s for the first time, the felt pads are just coasters and the drink is just a drink. But when rereading the short story the felt pads represent more, they symbolize an intake of feelings, thoughts and personal opinions. And what seems to be a simple alcoholic drink can be interpreted as bottled up emotions. â€Å"The woman brought out two glasses of beer and two felt pads. She put the felt pads and the beer glasses on the table and looked at the man and the girl. † A coasters purpose is to catch the drips of water that condensates from cold beverages. In this case the drips that came from the cold beer can represent all the emotions that Jig and the man were feeling about their situation that were finally released during their conversation. All those emotions and thought were captured and soaked up by the felt pad. By the end â€Å"the woman came out through the curtains with two glasses of beer and put them down on the damp felt pads. † The felt pad represents how Jig and the American man intake each others feelings. The felt pads are damp in the end because so many emotions were taken in. The bead curtains separate the man and Jig from the bar and its main purpose is â€Å"to keep out flies. † The bead curtains are transparent meaning that both Jig and the man are able to see through them. The bead curtain symbolizes a problem that both Jig and the American man can see but are unable to reach a solution to. They can’t reach a solution because of a barrier which is also represented by the curtains. The barrier separates Jig and the man. â€Å"The girl looked at the bead curtain, put her hand out and took hold of two of the strings of beads. † This seems to be Jigs way of trying to understand the man view; she takes hold of the barrier but doesn’t quite go through. Although Hills Like White Elephants seems like a shorts story with not much to it, when reread numerous times, the story becomes much more. The little details that aren’t very noticeable when read the first time become the backbone of what the story is truly about. The symbols in the story suggest meanings that are larger than itself. The story of what’s thought to be a mundane conversation between a man and woman turns out to be a conversation about a life changing situation.

Profile of Joycelyn Harrison, NASA Engineer

Profile of Joycelyn Harrison, NASA Engineer Joycelyn Harrison is a NASA engineer at the Langley Research Center researching piezoelectric polymer film and developing customized variations of piezoelectric materials (EAP). Materials that will link electric voltage to motion, according to NASA, If you contort a piezoelectric material a voltage is generated. Conversely, if you apply a voltage, the material will contort. Materials that will usher in a future of machines with morthing parts, remote self-repairing abilities, and synthetic muscles in robotics. Concerning her research Joycelyn Harrison has stated, Were working on shaping reflectors, solar sails and satellites. Sometimes you need to be able to change a satellites position or get a wrinkle off of its surface to produce a better image. Joycelyn Harrison was born in 1964, and has bachelors, masters and Ph.D. degrees in Chemistry from the Georgia Institute of Technology. Joycelyn Harrison has received the: Technology All-Star Award from the National Women of Color Technology AwardsNASAs Exceptional Achievement Medal (2000}NASAa Outstanding Leadership Medal {2006} for outstanding contributions and leadership skills demonstrated while leading the Advanced Materials and Processing Branch Joycelyn Harrison has been granted a long list of patents for her inventing and received the 1996 RD 100 Award presented by RD magazine for her role in developing THUNDER technology along with fellow Langley researchers, Richard Hellbaum, Robert Bryant, Robert Fox, Antony Jalink, and Wayne Rohrbach. THUNDER THUNDER, stands for for Thin-Layer Composite-Unimorph Piezoelectric Driver and Sensor, THUNDERs applications include electronics, optics, jitter (irregular motion) suppression, noise cancellation, pumps, valves and a variety of other fields. Its low-voltage characteristic allow it to be used for the first time in internal biomedical applications like heart pumps. The Langley researchers, a multi-disciplinary materials integration team, succeeded in developing and demonstrating a piezoelectric material that was superior to previous commercially available piezoelectric materials in several significant ways: being tougher, more durable, allows lower voltage operation, has greater mechanical load capacity, can be easily produced at a relatively low cost and lends itself well to mass production. The first THUNDER devices were fabricated in the lab by building up layers of commercially available ceramic wafers. The layers were bonded using a Langley-developed polymer adhesive. Piezoelectric ceramic materials can be ground to a powder, processed and blended with an adhesive before being pressed, molded or extruded into wafer form, and can be used for a variety of applications. List of Issued Patents #7402264, July 22, 2008, Sensing/actuating materials made from carbon nanotube polymer composites and methods for makingAn electroactive sensing or actuating material comprises a composite made from a polymer with polarizable moieties and an effective amount of carbon nanotubes incorporated in the polymer for a predetermined electomechanical operation of the composite...#7015624, March 21, 2006, Non-uniform thickness electroactive deviceAn electroactive device comprises at least two layers of material, wherein at least one layer is an electroactive material and wherein at least one layer is of non-uniform thickness...#6867533, March 15, 2005, Membrane tension controlAn electrostrictive polymer actuator comprises an electrostrictive polymer with a tailorable Poissons ratio. The electrostrictive polymer is electroded on its upper and lower surfaces and bonded to an upper material layer...#6724130, April 20, 2004, Membrane position controlA membrane structure includes at least one elect roactive bending actuator fixed to a supporting base. Each electroactive bending actuator is operatively connected to the membrane for controlling membrane position... #6689288, February 10, 2004, Polymeric blends for sensor and actuation dual functionalityThe invention described herein supplies a new class of electroactive polymeric blend materials which offer both sensing and actuation dual functionality. The blend comprises two components, one component having a sensing capability and the other component having an actuating capability...#6545391, April 8, 2003, Polymer-polymer bilayer actuatorA device for providing an electromechanical response includes two polymeric webs bonded to each other along their lengths...#6515077, February 4, 2003, Electrostrictive graft elastomersAn electrostrictive graft elastomer has a backbone molecule which is a non-crystallizable, flexible macromolecular chain and a grafted polymer forming polar graft moieties with backbone molecules. The polar graft moieties have been rotated by an applied electric field...#6734603, May 11, 2004. Thin layer composite unimorph ferroelectric driver and sensorA method for forming f erroelectric wafers is provided. A prestress layer is placed on the desired mold. A ferroelectric wafer is placed on top of the prestress layer. The layers are heated and then cooled, causing the ferroelectric wafer to become prestressed... #6379809, April 30, 2002, Thermally stable, piezoelectric and pyroelectric polymeric substrates and method relating theretA thermally stable, piezoelectric and pyroelectric polymeric substrate was prepared. This thermally stable, piezoelectric and pyroelectric polymeric substrate may be used to prepare electromechanical transducers, thermomechanical transducers, accelerometers, acoustic sensors...#5909905, June 8, 1999, Method of making thermally stable, piezoelectric and proelectric polymeric substratesA thermally stable, piezoelectric and pyroelectric polymeric substrate was prepared. This thermally stable, piezoelectric and pyroelectric polymeric substrate may be used to prepare electromechanical transducers, thermomechanical transducers, accelerometers, acoustic sensors, infrared...#5891581, April 6, 1999, Thermally stable, piezoelectric and pyroelectric polymeric substratesA thermally stable, piezoelectric and pyroelectric polymeric substrate was prepared. This thermally stable, piezoelectric and pyroelectric polymeric substrate may be used to prepare electromechanical transducers, thermomechanical transducers, accelerometers, acoustic sensors, infrared.

The Names and Dates of the Tragedies of Euripides

The Names and Dates of the Tragedies of Euripides Euripides (c. 484-407/406) was an ancient writer of Greek tragedy in Athens and a part of the third of the famous trio with Sophocles and Aeschylus. As a Greek tragic dramatist,  he wrote about women and mythological themes as well as both together, such as Medea and Helen of Troy. Euripides was born in Attica and lived in Athens most of his life despite spending most of his time in Salamis. He enhanced the importance of intrigue in tragedy and passed away in Macedonia at the court of King Archelaus. Discover the innovation of Euripides, his background and review the list of tragedies and their dates. Innovations, Comedy,  and Tragedy As an innovator, some aspects of Euripides tragedy seem more at home in comedy than in tragedy. During his lifetime, Euripides innovations were often met with hostility, especially in the way his traditional legends portrayed the moral standards of the gods. Virtuous men appeared as more moral than the gods. Although Euripides portrayed women sensitively, he nonetheless had a reputation as a woman-hater; His characters range from victim  to empowered through stories of revenge, retaliation, and even murder. Five of the more popular tragedies he wrote includes  Medea, The Bacchae, Hippolytus, Alcestis, and The Trojan Women. These texts explore Greek mythology and look into the dark side of humanity, such as stories including suffering and revenge. List of Tragedies Over 90 plays were written by Euripides, but unfortunately only 19 have survived.  Here is a list of the tragedies of Euripides (ca. 485-406 B.C.) with approximate dates:   The Cyclops (438 B.C.)  An ancient Greek satyr play and the fourth part of Euripides tetralogy.Alcestis (438 B.C.)  His oldest surviving work about the devoted wife of Admetus, Alcestis, who sacrificed her life and replaced his in order to bring her husband back from the dead.Medea (431 B.C.)  This story is based on the myth of Jason and Medea first created in 431 BC. Opening in conflict, Medea is an enchantress who becomes abandoned by her husband Jason as he leaves her for someone else for political gain.  To take revenge, she kills the  children they had together.The Heracleidae (ca. 428 B.C.)  Meaning Children of Heracles, this tragedy based in Athens follows Heracles children. Eurystheus seeks to kill the children to keep them from performing revenge on him and they try to stay protected.Hippolytus (428 B.C.)  This Greek play is a tragedy based on the son of Theseus, Hippolytus, and can be interpreted to be about vengeance, love, jealousy, death and more.Andromache (ca. 427 B.C.)  This tragedy out of Athens shows the life of Andromache as a slave after the Trojan War. The drama focuses on the conflict between Andromache and Hermione, her masters new wife. Additional Tragedies: Hecuba (425 B.C.)The Suppliants (421 B.C.)Heracles (ca. 422 B.C.)Ion (ca. 417 B.C.)The Trojan Women (415 B.C.)Electra (413 B.C.)Iphigenia in Tauris (ca. 413 B.C.)Helena (412 B.C.)The Phoenician Women (ca. 410 B.C.)Orestes (408 B.C.)The Bacchae (405 B.C.)Iphigenia in Aulis (405 B.C.)

An entrepreneurial viewpoint Essay Example | Topics and Well Written Essays - 1500 words

An entrepreneurial viewpoint - Essay Example This motto drives me amidst moments of confusion. I often decide to pursue endeavors after a thorough evaluation of them; this approach often makes me to pursue these dreams with a lot of dedication with a lot of focus. I have always known that opportunities are limitless in the world. This needs a person with the temperament to handle the temptations of pursuing various dreams. It is within my belief that pursuing lots of dreams divide peoples’ attention thus becoming ineffective. As for me I follow one course of action until its conclusive success. I am further a very open-minded individual. I believe in continuous learning from people and from every event. This is why I make likeminded associations. I value learning and I have constant urge of doing research of the business that I put myself to (Brown, Kumin, & Finch 2005). I also do continuous study and evaluation of the trends in the market to come up with the best way of meeting the expectations of my esteemed customers. I do not also fear to fail. I often know that there is nothing like failure in life. When a project does not work, I do not give up but I find lessons of the mistakes that I have done. This helps me in evaluation and picking the right track of action to make things work in a better model. I also have an immense desire to be an expert and an authority in a specific field. This desire pushes me to stay in a field long enough to have factual knowledge about the same field. Through this wish and hope; I have devised a strong will to persist and to stay in an endeavor until I see myself becoming self actualized in an endeavor (Lippincott & Wilkins, & Ovid Technologies 2004). Other than that, I always want to help other people thrive in the same area that I have. To do this, I have to be an expert who can make other people experts (Dillon 2007). I want success with many successors. It is about building a good legacy. To build a good legacy, it is important that one should perform excepti onally well to have others to develop the desire to follow the same course. Lastly, I often want to be a solution to peoples’ problems and issues. This aspect motivates me to think creatively to find ways through which I can help others secure jobs by creating for them expansive jobs through which they can grow and become self-actualized. Other than that, I want to come up with products and services, which satisfy human needs and desires. By this, I always think of productive things that can make this a reality through strong forward-looking approach to everything. Does lateral thinking comes easily or do you find it challenging Lateral thinking is the frame of my thought. I find it intuitive and I do not struggle with it. I often look at the obvious and normal things in life and through connecting events and phenomena I often find good solutions to the problems that confronts me. I am also not very comfortable with the norms and traditional ways of doing things. That is why I often look for new ways of doing things. I am always in the move of giving everything a new approach to life. I detest the norms but I appreciate new things and I desire and admire new ideas. Literal and creative thinking is my appreciable art and skill. To what extent do you thrive to uncertainty or do you fear it? When confronted with uncertain situation, I do not tire neither do I quit. I often find ways of learning how to overcome the challenges that